As an entrepreneur wearing many hats, with way too many irons in the fire, I was wearing myself out and in need of direction. I knew what I loved, but I didn’t know how to turn my passion into a successful business strategy.

After my first meeting with Robin, I could tell that I was in good hands. Besides her years of business experience, she exudes an energy which comes from her sincere desire to help others succeed. I felt so energized after each meeting at What If? Ideation, because these women believed in my potential even more than I did. They took the time to understand my niche, to listen to my dreams and helped set me on a course with a clear goal in mind. Because they are so well connected and believe in local businesses, they have connected me to others who are helping as well.
Liz and Robin are the reason I am now a published author, with plans to continue creating. Their guidance and encouragement was priceless, yet they made their services affordable and worked with my limited budget. I wish I had sought out their help sooner! I can’t say enough about their value in our community!

 —Sarah Sailer, Author of A Thrifty Good Life 

As a long time client of Robin and What if? Ideation, I can say out of personal experience that there is no better team of business experts  to guide and assist you as a small business owner.

In the past year, with What if? Ideation, we have developed a solid business model, brand, set our business as the market leader and successfully navigated very challenging waters. There is no way we would have made that kind of progress without the experts at What If? Ideation. 

What If? Ideation is not like other consulting services, they truly take the time to get to know your vision and business. With that information, they work with you and go above and beyond to help you achieve success. 

I would highly recommend working with What If? Ideation.  It will be the single best thing you can do for your business.

 —Chris Cox, Owner, Plenty Pharma

Wonder Women, Dragon Slayers, Friends and Mentors; all these adjectives and more come to mind when I think of Robin and Liz of What If? Ideation.
A single woman buying a historical building and opening a brand new business is an exciting AND a perilous undertaking. I simply could not have opened Rabbask Designs in Downtown Loveland and survived the past three years without the help and advice of Robin Shukle and Liz Mrofka.
From day one, Robin and Liz have given me affordable, professional small business advice as well as vital hands on help with research, business planning, and even some very difficult finance sourcing. In addition Robin and Liz refer people to my business, people who have become valued friends, customers and vendors. 
Their expertise and support have been unflagging and ongoing. They’ve helped guide me past various bumps and potholes to help me reach many significant milestones along the road. Robin and Liz are in the trenches with me and that is as good as it gets.
—Jacki Marsh, Owner, Rabbask Designs

I have known Robin for close to 4 years now. Robin and Liz have been invaluable to my continued growth and success as a small business here in Loveland, Colorado. Robin and Liz’s creativity, knowledge, expertise, support, encouragement, and professionalism are a pillar in my business. I would and have recommended them and will continue to. They are invaluable to this community and the small businesses in this community.
—Paul & Cinnamin Dudley, Owners, Rocky Mountain Sharp Shop


Working with Robin and Liz has been amazing! Because Robin takes the time to understand me and my business, she provides suggestions and support that are helpful, doable and profitable. I also worked with Liz to self-publish on Amazon, and because of her I have published more quickly and professionally than I could ever have done on my own. Their flexibility, availability, and passion for business are inspiring, and I recommend their services for anyone who has a business—new or established. 

—Amy Mihaly, Notes From a GAPS Practitioner Author, Be Well Clinc