Who We Are

At What If? Ideation we are a team of small business owners that collaborate to bring you working solutions.

We are:

  • Local. We understand the local small business community and culture. Because it’s ours too.
  • Small business owners just like you and care about your business as much as you do.
  • A diverse group. Diversity is critical for creativity and innovation, which is why it’s important to seek out points of view that differ from your own.

Meet the What If? Ideation Team:

Robin Denise Shukle is the What If? Ideation Chief Connector. Prior to founding What If? Ideation Robin was the Executive Director of the Loveland Center For Business Development (LCBD) for eight years. Before relocating to Colorado Robin had a lengthy career in Chicago that included technology positions in Fortune 100 corporations as well as international consulting experience with Andersen Consulting. She was recruited to manage the technology development in a Silicon Valley venture capital funded start up, continuing to build her career in positions as Chief Information Officer, Chief Technology Officer and Chief Quality Officer. When the venture funded high tech bubble burst, not wanting to return to corporate America, Robin bootstrapped two of her own business ventures in Chicago. Owning her own businesses as well as the experience in the technology start up world, gave her the true hands-on experience and understanding of what it takes to be an entrepreneur and build value based businesses. In 2007, she sold both businesses and relocated to Colorado to be closer to her folks who reside in Loveland. Robin holds multiple degrees from the University of Wisconsin in business and technology.

Liz Mrofka is the What If? Ideation Chief Ideator. As well as founding What If? Ideation she runs What If? Creative a full service graphic design company. Prior to What If? Creative she worked for Interweave, a craft publisher where she designed a variety of magazines, books and marketing collateral. In addition she is the inventor and patent holder of the Fobbie, Gift Wrapping in a Cinch product. She won the Best New Product Award at the National Stationary Show which garnered attention in the industry leading to an exclusive world-wide licensing agreement with Berwick Offray the largest ribbon and bow manufacturer in the world. The Fobbie has appeared on ABC, NBC, CBS and FOX networks as well as the Today Show and the QVC Shopping Network. It has also been featured in a variety of publications and blogs and has been sold at Micheal’s Craft Stores in the United States and Canada. Liz is the past Vice President of the Rocky Mountain Inventor’s Association where helped fellow inventor’s and has spoken about how to take an idea from conception to market.


What If? Ideation Partners

Karen Murray Boston – Principle Enthusiast at Brainstorm 2 Buzz Marketing & Public Relations

Gordon Seirup  Copper Leaf Creative

Brad Shannon  Shannon Marketing Communications, Public Relations & Marketing Communications Services
strategy – writing – editing – results

MJ Robinson is a thirty five year veteran of Hewlett Packard with experience in manufacturing/production, production engineering, hardware and software design and development, technical marketing, worldwide and regional marketing. He has lived and traveled extensively in Europe and the United States. He has extensive training and presentation experience with e-delivery and in person class venues. MJ has a lot of management experience and has interfaced with businesses in all segments of industry including oil and gas, energy, financial, manufacturing, education, federal (state, local & federal), media and entertainment, etc. He lives and works in Loveland with his wife and two boys (9 & 14) and enjoys cooking, outdoor activities and hanging out with his two boys.